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150 ml
Skin, body and hair
Skin in good light.
Twenty formulas with every ingredient on the label explained in plain words.
- COSMOS certified18 of 20 formulas certified natural or organic by Ecocert.
- Cruelty-freeNever tested on animals, nor are the ingredients.
- GMP certifiedMade in an ISO 22716 certified facility.
- RegisteredFDA registered in the US, CPNP notified in the EU and UK.
- B Corp makerMade by Selfnamed, a Certified B Corporation.
Bestsellers
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Award winner
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Cult
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30 ml
Staff pick
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270 ml
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145 ml
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12 g
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170 ml
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Common concerns
Not sure where to begin? Start with what your skin is asking for.
New & Featured
The newest formulas on the shelf.
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150 ml
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12 g
Sets & Collections
Routines put together for you, for less than buying them singly.
Most gifted
The Body Shelf
Body Serum · Body Oil · Body Cream
Serum to drench, oil to glow, cream for the rough bits.
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Staff pick
Morning, Sorted
Facial Wash · Vitamin C Serum · Sun Stick
Wash, vitamin C, SPF50. Out the door in three minutes.
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Smooth Things Over
Face & Body Scrub · Body Cream
Buff on Sunday, cream all week. Elbows, knees, the lot.
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The Clear Skin Collection
Cleansing Foam · AHA Peeling Concentrate · Spot Care
Foam, AHA concentrate and spot care.
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The Keratin Routine
Keratin Shampoo · Keratin Conditioner · Keratin Hair Mist
Shampoo, conditioner and hair mist.
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- 01
Plain words, every label
Every ingredient on the pack says what it is and why it's there. No translator needed.
- 02
Named after a skin tone. Made for all of them.
Olive is a tone, not a target. Our formulas are for every skin, at every age.
- 03
Eighteen of twenty formulas COSMOS certified
Certified natural or organic where it counts, and we tell you which is which.
The Journal
Read the label, then the rest
All stories
The routine · 4 minutesOil, serum, cream: the order that worksThree bottles, one shower, about two minutes. The order matters more than the amount: water first, oil to keep it there, cream where skin is rough.
In plain words · 4 minutesUrea, explained in one cup of teaWhat urea is, why our Body Cream holds 5% of it, and who it’s for, in the time it takes the kettle to boil and the tea to go cold.
In plain words · 4 minutesVitamin C without the stingThe most talked-about antioxidant in skincare is also the most abandoned. Why ours is 2%, why it comes with ferulic acid, and why it belongs in the morning.