The label, explained
In plain words.
Every ingredient on our labels, explained the way you’d explain it to a friend: what it is, why it’s there, and where it comes from.
29 ingredients9 labelsNo small print
How to read our label
The front label, grown to the size of a page.
Every pack carries the same five parts. Choose a product, then press a + for its plain words.
- The nameBetween two rules: what it is, in two words.
- The lineWhat it’s for, or the number that matters.
- The stackThe key ingredients, each with a +. Press one for plain words.
- The sprigOur mark. Not an olive, and not an ingredient.
- The sizeIn millilitres or grams, never in adjectives.
1Body Oil
2Omega 6 & 9
- 3
Oil pressed from sunflower seeds, one of the seven plant oils in the blend.
The entry for sunflower oil Oil pressed from sweet almonds.
The entry for sweet almond oilA liquid wax from the seeds of the jojoba shrub, used like an oil.
The entry for jojoba oilOil from the seeds of rosehips, the fruit of the wild rose.
The entry for rosehip oil
4Skin & Body Health
5150 ml
Body Oil, its front label as printed
What we leave out, and why
Some things never make it onto the label.
- Miracle
- Nothing in a bottle is one. We’d rather tell you what it does, and how long it takes.
- Chemical-free
- Everything is chemicals, water included. We tell you which ones, and why they’re there.
- Promises about colour
- Our name is a skin tone. We will never sell you a lighter one, or a darker one.
- Hidden percentages
- Where a number matters, it’s on the front: 5% urea, 2% vitamin C, 1% ferulic acid.
- Mystery fragrance
- Each scent is named on the page: cardamom, rosemary, galbanum. The natural allergens they carry are listed on the back, as the law asks.
- Edited skin
- We never retouch skin lighter or darker in our pictures.
The A to Z
Twenty-nine ingredients, from aloe to zinc.
Everything on the front of our nine labels, plus the scents named on their pages. Each one has its own entry.
- SandalwoodThe soft, woody base of the Body Serum.In the Body Serum
- Sea buckthorn oil1%A bright orange, omega-rich oil: 1% in the Vitamin C Serum.In the Vitamin C Serum and the Tinted Sunscreen
- Sodium PCAA moisture-binder skin makes itself, topped up.In the Body Serum
- Sunflower oilThe first of the seven oils in the Body Oil.In the Body Oil
- Sweet almond oilA soft, classic oil from sweet almonds.In the Body Oil
