The kept shelf
To follow
The bottom shelf has room on purpose. Here's what we're keeping it for.
In the cabinet, the Facial Wash shares the bottom shelf with a folded card. It says To follow, and it means it.
Nothing goes on a shelf until it's earned the space: it has to work, feel good, and be explainable in one sentence. Until then, the card keeps the place.
Coming, not ready
Supplements
A small shelf of supplements, made to the same rule as everything in the cabinet: every ingredient on the label in plain words, every amount stated, nothing we can't explain in a sentence.
They're not ready, so we're not showing them. When they are, the Sunday letter hears first.
- What
- Supplements, a small shelf of them
- When
- When they're ready, and not before
- Promise
- What's in each one, how much, and why. No miracles.
Back soon
The waiting list
The Tinted Sunscreen sold through its first batch. The next one is being made; everyone on the list hears the day it's in, before anyone else.
2,140people on the list
| No. | Joined | From |
|---|---|---|
| 2,140 | Today, 11:52 | Glasgow |
| 2,139 | Today, 09:07 | Brighton |
| 2,138 | Yesterday, 21:40 | Leeds |
| 2,137 | Yesterday, 13:15 | Cardiff |
| 2,136 | 2 days ago, 18:26 | Belfast |
| 2,135 | 2 days ago, 08:03 | Bath |
Hears first
The Sunday letter
One letter on Sundays. Plain words, good light, no spam.
212,000 people read it. It's where anything from this shelf is heard of first.